How to revive a foreign trade website?

Three common problems

1. Chaotic structure and confusing navigation

Common scenarios include multiple drop-down menus and page clicks to view product or service series. As a result, if the user's usage habits or way of thinking are different from those of the designer, it means that the visitor cannot find the content he wants at all.

2. Language problem

Many companies like to directly convert the company or product into pictures and put them in the corresponding product descriptions, but these product manuals are mixed in Chinese and English at the beginning of the design, which is a great disrespect for the company's brand and the visitor's browsing.

3. Redundant content or functions

The company's honorary qualifications, KOL, CEO's honorary positions, etc. may be indispensable "muscle" displays for domestic trade visitors, but for foreign trade visitors, they are often redundant content. Visitors are more concerned about rigid content such as product parameters and specifications.

More subdivided issues are not given here one by one. Today, through examples, let's talk about the construction of foreign trade websites.